Why REVERB never recompresses your videos
Every platform re-encodes what you upload. The one thing a tool controls is what it hands over, so we hand over your original file, untouched.
You finish an edit, export it at a bitrate you chose on purpose, and post it. A day later it looks muddy on someone’s phone. Somewhere between your timeline and their screen, the video was compressed one time too many.
Some of that is unavoidable. Instagram, Facebook, TikTok and YouTube all re-encode every upload into the formats their players stream. Nobody gets to skip that step.
What a posting tool does decide is what it gives them to start from.
Two ways to get a video to four platforms
A tool can convert your file before sending it on: one smaller copy that “fits everywhere”, so uploads are quicker and storage is cheaper. The platform then compresses that copy again. Two lossy passes, and the second one works from an already degraded picture.
REVERB does the second thing. The video you drop into the editor is the exact file each platform receives: same bytes, same bitrate, same frame rate. Your browser uploads it as it is, we store it, and each platform fetches it from us. Nothing on the way touches the pixels.
If we don’t convert, we have to check
Not converting has a cost: a file one platform accepts can be rejected by another. A tool that converts can paper over that. We can’t, so the editor checks your media against each platform’s limits while you’re still editing: aspect ratio, length, file size and format.
If something won’t work, you hear about it then, with the reason, not at 6 a.m. when the scheduled post fails. A two-minute video can be a Reel, a TikTok and a Short, but it’s too long for a Facebook reel, which allows 90 seconds. You see that next to Facebook in the editor, and you decide what to do.
The limits come from each platform’s publishing API, the way any app posts on your behalf. They’re sometimes stricter than what you can post from the platform’s own app.
What to export
Because REVERB passes your video straight through, your export settings are the ones that count. For vertical video going everywhere at once:
- 1080 × 1920, 9:16. Every platform’s vertical format, without bars. Facebook reels must be 9:16.
- The frame rate you shot at. Don’t convert 25 to 30 on the way out.
- 90 seconds at most if it should go to Facebook too, and 3 minutes at most for a YouTube Short.
- A generous bitrate, within the smallest file size limit of the platforms you post to: 300 MB for an Instagram Reel.
The platform will compress your video once. Make sure it’s only once.
And photos?
Photos go out as the files you added, with one exception. Instagram takes only JPEG photos, and TikTok doesn’t take PNG. When you add a PNG or WebP, your browser makes a JPEG copy of it right away, and those platforms get the copy; the rest get your original.
The copy keeps as much quality as fits Instagram’s 8 MB limit. If the photo has transparent areas, they turn white in the copy, and the editor tells you so before you post.